Tangible marketing includes printed materials that spread information about your brand’s services. You can use a reputable print shop to print high-quality flyers, brochures, business cards, and other promotional materials. Here are several reasons why tangible marketing still matters in a digital world:
Widens Access To Potential Customers
Using physical marketing materials to advertise your brand or event extends your reach outside of a digital environment. This gives you additional opportunities to attract and build your customer base. Posting and distributing tangible materials allows potential customers to view your brand’s content daily, building recognition for your logo and message. A quality print shop will help you confirm that your printed materials match your overall brand colors and design.
Designing and printing bold, image-focused posters and banners and placing them in populated areas helps attract attention to your brand. These locations include bus and subway stations, restaurant and store windows, universities, and convention centers. You can also post flyers marketing your brand’s services on bulletins and billboards.
Distributing flyers and brochures at a trade show or business convention lets you interact directly with your target audience. You can also leave flyers or brochures at locations your target customers will likely visit, including coffee shops, gyms, libraries, and hotels. Using mailers or postcards as part of your marketing allows you to send information about seasonal sales and other promotional events directly to individual customers and offices.
Acts as an Introduction
Physical posters, flyers, and business cards can serve as an initial introduction to your company. Including a QR code on posters or flyers prompts potential customers to find your website or other online marketing materials. With tangible advertisements, your audience will be able to see and feel the types of materials you use. This creates additional opportunities for brand storytelling and showcases your brand’s preference for high-quality goods and services.
Using high-quality materials for your business cards and other marketing information allows you to create a positive first impression. Durable materials, such as heavy-weight paper, are good for business cards and posters and help express an investment in quality. Quality coatings and finishes can also help your brand stand out from competitors. A glossy coating on your poster or flyer brightens photos, helping your advertisement become more visually appealing.
Offers Unique Marketing Materials
Tangible marketing materials allow you to use distinctive designs and mediums to advertise your brand. You can print metal, plastic, or thermographic business cards, which rely on heat to create tactile images and text. Unique posters, such as posters cut into different shapes, allow your brand to stand out on bulletin boards and other crowded marketing spaces. Adding embossing, metal edging, and scented printing also enhances the visual appeal of your printed materials.
Some print companies offer sticker printing services. Stickers with your brand’s logo or message create additional advertisement opportunities as customers place them on water bottles or laptops. This allows information about your brand to travel by word of mouth as people see and ask about the stickers.
Find a High-Quality Print Shop
Printing companies offer various production methods, including digital, large-format, and offset printing. You can ask the company’s design team for design feedback and recommendations for paper finishes. Contact a full-service print shop today to start creating your physical advertising materials.