Why Your Facebook Ad Flopped and Charlotte’s Didn’t: Lessons from 19 Years of Digital Marketing Whiplash
Let’s start with something you probably already know but don’t want to admit: most Facebook ads flop. Yours. Mine. Your cousin’s Etsy store sells crochet frogs in tutus. I’ve been around long enough to tell you it’s not because your product stinks—it’s because digital marketing is no longer the casual game of “boost this post … Read more