Photo Credit: @bowmarbowhunitng on Instagram
Imagine turning a love for bowhunting into a full-fledged lifestyle brand. Few have succeeded, but Josh and Sarah Bowmar have turned their passion into a business empire. The culmination of their interests—including archery, fitness, and health—has made them a prime example of building a brand around authenticity. Their love for the outdoors, and more specifically the practice of bowhunting, attracts a diverse audience of like-minded enthusiasts who truly feel a sense of community with the Bowmars.
Still, turning your passions into a successful brand is no easy feat. But through such ventures as the Bowmar YouTube Channel, Bowmar Nutrition, and Bowmar Archery, the couple has propelled their brand to vast exposure by staying true to what matters to them. Read on to learn exactly how the Bowmars built their business and to gather some practical tips for developing your own multifaceted brand.
Building an Identity Out of Passion
Josh and Sarah Bowmar both share a love for bowhunting. It’s clear through their social media content that their expertise in hunting and archery is fueled by a genuine passion for spending time outdoors doing what they love. On YouTube and Instagram, the Bowmars share their tips and tricks for bowhunting, and they boast millions of followers on both platforms combined. To solidify their love for bowhunting, the Bowmars created Bowmar Archery.
Through Bowmar Archery, both professional and aspiring hunters can select from a variety of archery tools designed to enhance their practice. From broadheads and arrows to nose buttons and grip tape, the site offers a one-stop shop for all things bowhunting and archery.
The Bowmars’ main strategy for marketing their archery business is through storytelling via social media. They share videos of themselves hosting archery challenges, showing their products in action, and live hunts. This glimpse into the couple’s hunting lifestyle gives viewers, and even potential customers, a feel for what their own hunting game could be like using the Bowmars’ products. This demonstrates how defining your niche and going all in creates a sense of authenticity and credibility with your audience, cementing your brand.
Photo Credit: @bowmararchery on Instagram
Creating a Diversified Business Model
Expanding beyond their initial focus on bowhunting, Josh and Sarah have skillfully diversified their brand into different areas, like nutrition supplements and fitness coaching. This strategic shift not only broadens their appeal across interest groups, but also positions their businesses for long-term sustainability.
By launching Bowmar Nutrition, they tapped into the growing demand for health-focused products, particularly among fitness enthusiasts who value high-quality supplements. Through delivering a variety of nutrition products, including prenatal vitamins, protein powders, and wellness supplements, they attract a range of customers who trust the Bowmars’ expertise and value their brand.
Their fitness coaching and archery tutorials create natural harmony for their brand, introducing newcomers to both physical wellness and outdoor adventure. For instance, a fitness enthusiast drawn to their nutritional products may discover an interest in bowhunting through their engaging archery content, creating cross-promotional opportunities that reinforce their brand identity.
This expansive approach has allowed the Bowmars to build a thriving ecosystem, underscoring the importance of finding complementary revenue streams that align with a core passion. Their success is a testament to how broadening your brand can not only safeguard a business, but also amplify its impact across multiple industries.
Photo Credit: Kampus Production | Pexels
The Impact of Community on Branding
Creating a loyal following is challenging. In a world where brands are competing for the attention of their audience, knowing how to keep your audience engaged requires real effort. By creating authentic content, the Bowmars have been able to garner their audience’s attention with a mix of educational and lifestyle videos. They are continuously showcasing their skills in bowhunting while sharing their personal life and passions. Combining these two elements is the secret sauce to establishing trust through transparency.
The Bowmars’ social media platforms allow their followers to feel like a part of their success story. Engaging with the audience is key, and they regularly respond to comments and host Q&As to connect with followers on a more personal level. The Bowmars are constantly reinforcing the story of their brand through their values of community and connection. By leveraging your passions, prioritizing your values, and building authentic relationships with your audience, there is immense potential to create a brand that thrives.
Josh and Sarah Bowmar’s journey from passionate bowhunters to successful lifestyle entrepreneurs is nothing short of inspirational. By carving out a unique niche that integrates their love for the outdoors with health-conscious living, they’ve built a brand that resonates far beyond traditional hunting circles. From launching Bowmar Nutrition to providing fitness and archery tutorials, their diversification strategy exemplifies how aligning complementary ventures can lead to sustainable success. Their ability to foster a strong community is equally impressive. The Bowmars continue to share their values of transparency and authenticity through engaging content that inspires and educates audiences of all backgrounds.