In the highly competitive world of eCommerce, creating a strong identity and simplifying the shopping experience for your customers is essential. One of the most effective ways to achieve this is by organizing your products by brand. If you’re using Magento 2, the Shop by Brand extension by Amasty offers a powerful solution that enables you to display and manage Magento brands with ease.
Why Brands Matter in eCommerce
Brands play a crucial role in purchasing decisions. Shoppers often prefer specific brands they trust and are more likely to make a purchase when they can quickly find the brand they’re looking for. For Magento store owners, enabling brand-based navigation not only enhances the user experience but also boosts conversion rates.
By integrating a feature-rich Magento brands module, such as the one provided by Amasty, you allow your customers to explore products by their favorite brands directly from the navigation menu, layered filters, or dedicated brand pages.
Key Features of Amasty’s Shop by Brand Extension
Amasty’s Shop by Brand for Magento 2 is a premium extension designed to make brand management seamless. Here are some of its core features:
Dedicated Brand Pages: Automatically create a separate page for each brand with its logo, description, and product list. These pages are SEO-friendly and customizable.
All Brands Page: Showcase all available Magento brands in one place with an A-Z listing format, helping customers browse easily.
Brand Filters and Widgets: Allow customers to filter products by brand directly from the layered navigation or display brand carousels on CMS pages and blocks.
Flexible Brand Attributes: Link brands to existing Magento product attributes or create new ones for a customized approach.
SEO Optimization: Each brand page supports meta titles, descriptions, and URLs, improving your store’s visibility in search engines.
How Magento Brands Improve User Experience
Adding a brand filter helps create a clean, structured shopping experience. It reduces the number of clicks needed to find a specific item, especially for loyal customers who prefer certain brands. With Amasty’s extension, you’re not just organizing your catalog—you’re empowering your shoppers to make quicker, more confident decisions.
Moreover, the extension is fully responsive, ensuring your brand pages and filters look great on all devices—desktops, tablets, and smartphones.
A Must-Have Tool for Growing Magento Stores
If you’re looking to elevate your Magento 2 store’s usability and product presentation, incorporating Magento brands is a strategic move. Whether you run a fashion boutique, electronics store, or a beauty shop, Amasty’s extension adapts to your business model effortlessly.
With comprehensive documentation, regular updates, and top-tier support, Amasty ensures a smooth installation and operation of the Shop by Brand module.
Final Thoughts
Integrating Shop by Brand functionality into your Magento store is no longer a luxury—it’s a necessity. Enhance your customer journey, promote your best-selling brands, and increase your store’s SEO performance all in one go. Explore the full features and benefits of the Magento brands extension by Amasty today and give your store a competitive edge.